Segmage

Segmage Privacy Policy

Segmage Privacy Policy

Last Updated: 20 January 2026

Segmage is committed to protecting the privacy and security of its users. This Privacy Policy explains how personal data is collected, processed, stored, and protected when using the Segmage platform, including integrations with Google, Meta (Facebook/Instagram), and TikTok via OAuth authorization.

1. Data Controller

Segmage
Email: [email protected]
Website: https://www.segmage.com

Segmage acts as the data controller for personal data processed under this Privacy Policy.

2. Data We Collect

When users connect their advertising accounts via OAuth and use Segmage services, the following data may be collected:

a) Account & Authorization Data

  • Email address
  • Basic profile information (name, profile image)
  • Advertising account identifiers (Google Ads, Meta Ads, TikTok Ads account IDs)

b) Advertising & Audience Data

  • Custom audiences and audience synchronization data
  • Campaign, ad group, and account-level performance metrics
  • Audience upload and sync status logs

c) Technical Data

  • IP address
  • Device, browser, and user-agent information
  • Cookies and similar tracking technologies

3. Purpose of Data Processing

Personal data is processed strictly for the following purposes:

  • Enabling users to sign in to Google, Meta, and TikTok advertising platforms via OAuth
  • Transferring Segmage-generated custom audiences to the connected advertising platforms
  • Displaying advertising performance insights and reports
  • Ensuring platform security, reliability, and service continuity
  • Fulfilling legal and regulatory obligations

Data is processed only to the extent necessary to deliver these services.

4. OAuth & API Data Usage

Segmage uses data obtained through Google, Meta, and TikTok APIs solely to provide the services explicitly requested by the user.

  • OAuth data is used only for account connection, audience creation, and audience synchronization.
  • Data is not sold, rented, or shared for independent advertising or marketing purposes.
  • Data is not used to build user profiles outside the Segmage platform.
  • Users can revoke OAuth access at any time through their respective platform account settings.

Google API Compliance

Segmage's use and transfer of information received from Google APIs complies with the Google API Services User Data Policy, including the Limited Use requirements.

5. Data Protection and Security Measures

Segmage implements industry-standard technical and organizational measures to protect sensitive personal and advertising-related data processed through the platform.

These measures include, but are not limited to:

  • Encryption of data in transit using HTTPS (TLS)
  • Encryption of sensitive data at rest
  • Role-based access control and strict internal authorization policies
  • Secure cloud infrastructure with restricted access
  • Continuous monitoring, logging, and auditing of system access
  • Separation of customer data by account and tenant
  • Access to sensitive data limited strictly to authorized personnel on a need-to-know basis

Segmage processes Google Ads, Meta Ads, and TikTok Ads data solely on behalf of the advertiser and only for the purposes explicitly authorized through OAuth consent.

Sensitive data is never sold, shared, or used for purposes outside the scope of the services provided by Segmage.

Google Ads API Purpose Limitation

Segmage uses Google Ads API access exclusively to create, synchronize, and manage customer audiences as authorized by the advertiser.

Segmage does not access or modify advertising budgets, bidding strategies, campaign settings, or ad creatives.

6. Data Retention & Deletion

  • OAuth-related data is retained only while the integration remains active.
  • When a user disconnects an advertising platform or deletes their Segmage account, all Google, Meta, and TikTok sourced data is permanently deleted within a reasonable technical timeframe.
  • Users may request data deletion at any time by contacting [email protected].

7. Data Sharing

Personal data may be shared only with:

  • Authorized infrastructure and technology service providers necessary to operate Segmage
  • Legal or regulatory authorities, where required by applicable law

All data transfers are conducted with appropriate technical and organizational security measures in place.

8. Third-Party Platforms

Segmage integrates with third-party advertising platforms such as Google, Meta, and TikTok. Each platform operates under its own privacy policy, and Segmage is not responsible for their independent data processing practices.

9. User Rights

In accordance with applicable data protection laws (including GDPR and KVKK), users have the right to:

  • Confirm whether their personal data is processed
  • Request access to their personal data
  • Request correction or deletion of personal data
  • Object to automated data processing
  • Withdraw consent at any time
  • Request compensation for damages arising from unlawful data processing

All requests can be submitted via [email protected].

10. Consent

By using Segmage and authorizing Google, Meta, or TikTok integrations via OAuth, you acknowledge that you have read and accepted this Privacy Policy. If you do not agree, you must discontinue use of the Segmage platform.

11. Contact

For privacy or data protection inquiries:
📧 [email protected]